The customer cancelled the order an hour before delivery. Transferring the risk and the cost to the customer, we believe, will not be a great business idea.
As a young business once ability to do business highly depends on the ability to take risks. If customers place an order, they are free to cancel it. Of course, there are ways to put a check on and minimize them. Some businesses do it by transferring part of their risk to customers through their policies. At Tech-AD India Network Solutions (Tech-AD), we choose to minimize risk at the customer’s end. That is one of the ways we can win customer loyalty. At this point, in Tech-AD’s journey, as it will ever be, is one of the important values we hope to establish. The challenge is to do this sustainably.

Opportunity: Needed refurbished laptop for day-to-day browsing and PowerPoint projects
Product: Dell Laptop i5 4th Gen processor, 8 GB RAM, 256 SATA SSD Storage.
Status: cancelled just before delivery
We are not a start-up with huge (or any) fund backing but a partnership firm running it on a shoestring. Such setbacks affect us but often good relations rescue us. What the partners at Tech-AD have cultivated over the years is a solid relationship with distributors and other service providers based on integrity. In these situations, this pays off.
The distributor agreed to take back the laptop even after billing.
What else we earned, a promise of future business and recommendation, a wonderful Google review and this story to share and learn from.
TechAD is a provider of computer hardware solutions for businesses and individuals. Our company was established in 2021 and has been providing high-quality hardware solutions ever since. We specialize in providing a wide range of enterprise-grade hardware products, including desktop computers, laptops, servers, printers, networking equipment, CCTV and security equipment. Our products are sourced from top-tier manufacturers and are built to meet the needs of businesses of all sizes, from small startups to large corporations.
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